Festive Ads – The More the Merrier

Come festivals and celebrations marketers hijack print, television and digital media with all that they have got. Be it major Indian festivals including, diwali, holi or celebration of special days viz, Independence day, women’s day, children’s day etc, every brand wants to do ‘something different’ to promote themselves.

Done-to-death:

From colourful ‘holi’ ads, ‘bright and dhamakedaar’ diwali emailers, ‘proud’ Independence Day & Republic Day ads or ‘joy-filled’ Christmas ads; newspapers and emails are filled with such ‘done-to-death’ marketing material. Instead of doing something different, most of them end up being a part of the clutter.

This ad by Toyoto sums up what I am trying to point out here…

You could argue that print medium has its restrictions and hence the lack of creativity, but then here are few examples of brands that got it right and how!

Force-fit:

I guess most of the brands suffer from FOMO (Fear Of Missing Out) and hence they wish to be everywhere… whether 0na Independence day ad is relevant or irrelevant, doesn’t matter…

Just link the words ‘relevant’ to the occasion to the brand and you are sorted, or so you thought…

Not all force-fit ads are bad though. Thanks to the social media and the viral videos, many brands use the ‘emotional’ tool to get a thumbs-up.

Rajnigandha Pearls played it rather well with its teacher’s day campaign #teachernebolatha. The brand’s product and the occasion have nothing to do with each other. It’s just the stories weaved in carefully with emotions that grabs the eyeballs. But then again, this story could have been told with any other brand in picture or without any brand and it would still work just as fine.

Follow the herd:

You already know it, when one brand announces a ‘Big’ Sale the others follow the foot-steps with a ‘Great’ sale. When a particular brand proposes ‘noise-less’ or green Diwali, all the other brands don the ‘save the environment’ cape as well; whether or not they believe in it is a different question. For all you know they are the ones lighting up the sky on Diwali with those spectacular fireworks.

When people do not follow the herd and take their own stand, they truly stand-out. Take for example these two brands that instead of ‘save water ‘proposal, this brand caught on to ‘eve teasing’ that is so prevalent during Holi.

On any given day not just the mail box, but the text box and WhatsApp also are spammed with numerous marketing messages wishing me Happy diwali, eid, teacher’s day, mother’s day, father’s day, chocolate day, rose day and many days I never knew existed. It seems the day isn’t far when every day will be a celebration, literally. Till then, Happy Blog Day. Look, I just invented one!

Decisions to Be Made for Analytics Training

Ways in which you can identify the kind of analytics training you need

Many people inquire about ways in which they can further the knowledge that they have in analytics. This is an industry that is still in its infancy and there are many developments that are bound to occur in the future. It is therefore important to choose the right kind of analytics training that will get you ahead and keep you current.

The boom in training

In the recent past, analytics education has experienced a boom. Some of the training is done in classes, some use software while there are also workshops and online tutorials that have become profuse. This makes it quite hard to identify the best program to choose. The other issue is the lack of clarity regarding pertinence, practice and process so as to clearly tell people what is really needed to succeed in analytics.

What do you want to do?

This should be the very first step regardless of the career in question. What kind of role currently or in the future are you aiming at? Do you want to be a data scientist or an analyst? You may also be a business professional looking for a way to leverage analytics into your daily workflow. There are also those who seek to make a transition within their career to become analysts. When you have made a clear determination of where you are at and what industry you are in, you will be in a better position to choose your path.

Identify the skills gap

When it is clear to you exactly what it is you want to do, it is time to identify the skills gap. One of the things that should be noted is the fact that the skills needed in different areas like marketing, product development and so on are different from those needed by a data scientist. There are many analytics skills that successful professionals apply. They should be able to get data from different sources and then organize it to be able to analyze it.

An analyst must learn different techniques to successfully extract value from the raw data. An analyst should also be in a position to work with the different stakeholders through effective communication.

Choose the best training option

When you have clearly defined the skills gap, you should be able to choose the best training option. The kind of training that you need is usually based on the gaps that you intend to fill. It also depends on exactly what you want to do.

There are several options when it comes to training. There are universities that offer a master’s degree in this area. The programs are usually ideal for persons who don’t have any kind of professional experience but want to handle analytics roles. The programs are usually comprehensive but can be time-consuming. You can also choose the online options that are quite accessible.

Local universities also offer some semester courses. It may be wise to also keep an eye open for the professional workshops that are usually held by major companies.

9 Ways Photographers Can Grow Their Business

Every picture clicked is a memory!

Photographs capture moments and events that make life beautiful. Behind the lens we have the ability to freeze moments in time and share them. And the choices are endless in showcasing your talent to the world. If you can’t select just one place to share, why not use them all? Here are top ways how photographers can grow their business:

Define Your Product and Services

Having a clear identity as a photographer – whether that be stylistically, location-based or subject matter focused – helps you define your niche, position yourself as a go to photographer in that area, and reach a very targeted group of customers. Said one art director from an advertising agency, “Photographers make mistakes when they don’t clearly position themselves. I need to know what type of photographer they are and their style. If it looks like they are all over the place. I can’t be confident that they can do my job well.

Determine Your Market

Who is your audience and what are their needs? Truly understanding your target market, including what they want and obstacles they encounter, can help you hone your marketing message and products to fit their specific demands. It will also help you better assist the benefits of doing business with you and deliver a smarter product or service.

Create a Marketing Plan

One-time marketing efforts rarely pay off. You often need to spread the news about your photography through many channels to get on people’s radars and convert them into paying customers. To get the word out, consider using social media, email newsletters, and participating in trade shows and networking events. Tip: Make a list of your marketing ideas and slot each into a calendar to stay on track.

Focus On Your Finances

Whether you’re full time, part time or a freelance photographer – or even if you make a few bucks on the sided from your photography – you are your own business. This means you need a separate bank account for your business, equipment and liability insurance and a cash flow plan. If this is new to you, we recommend sitting down with an accountant to help wrangle your budget, tax obligations and other financial needs.

Tune Up Your Website

Getting people to your website is hard work. If you site only showcases your photography, you lose the chance to capture a potential client’s information ultimately convert them into a paying customer. Instead, think of your website as a sales and marketing tool where people can easily sign up for your newsletter or purchase prints and products directly online. And don’t forget to include your contact information.

Build Your SEO

The goal of Search Engine Optimisation is to get found online – especially by people looking for your products and services without knowing who you are. Building you on-page content and list of “Backlinks” links from other sites to yours for example can help quickly improve your search engine rankings.

Get Social

A strong social media presence can translate into real exposure for your photography business. Why? Because your website is no longer a daily destination for your customers, whereas sites like Twitter and Facebook are.

Create an Advisory Group

When it comes to self-evaluation, photographers are often too subjective to assess their own strengths and weaknesses. So instead, try soliciting honest feedback from fellow photographers, friends, smart markets, financial advisors and designers about how you can improve your own prospects this year. People are normally glad to help.

Follow Up With Old Clients

Your old clients should be your easiest sale because you’ve already done business together. If you haven’t been in contact with them for a while, reach out and update them on your new projects, products and services. Don’t forget to remind them of how you worked together in the past and where you are located.

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