9 Ways Photographers Can Grow Their Business

Every picture clicked is a memory!

Photographs capture moments and events that make life beautiful. Behind the lens we have the ability to freeze moments in time and share them. And the choices are endless in showcasing your talent to the world. If you can’t select just one place to share, why not use them all? Here are top ways how photographers can grow their business:

Define Your Product and Services

Having a clear identity as a photographer – whether that be stylistically, location-based or subject matter focused – helps you define your niche, position yourself as a go to photographer in that area, and reach a very targeted group of customers. Said one art director from an advertising agency, “Photographers make mistakes when they don’t clearly position themselves. I need to know what type of photographer they are and their style. If it looks like they are all over the place. I can’t be confident that they can do my job well.

Determine Your Market

Who is your audience and what are their needs? Truly understanding your target market, including what they want and obstacles they encounter, can help you hone your marketing message and products to fit their specific demands. It will also help you better assist the benefits of doing business with you and deliver a smarter product or service.

Create a Marketing Plan

One-time marketing efforts rarely pay off. You often need to spread the news about your photography through many channels to get on people’s radars and convert them into paying customers. To get the word out, consider using social media, email newsletters, and participating in trade shows and networking events. Tip: Make a list of your marketing ideas and slot each into a calendar to stay on track.

Focus On Your Finances

Whether you’re full time, part time or a freelance photographer – or even if you make a few bucks on the sided from your photography – you are your own business. This means you need a separate bank account for your business, equipment and liability insurance and a cash flow plan. If this is new to you, we recommend sitting down with an accountant to help wrangle your budget, tax obligations and other financial needs.

Tune Up Your Website

Getting people to your website is hard work. If you site only showcases your photography, you lose the chance to capture a potential client’s information ultimately convert them into a paying customer. Instead, think of your website as a sales and marketing tool where people can easily sign up for your newsletter or purchase prints and products directly online. And don’t forget to include your contact information.

Build Your SEO

The goal of Search Engine Optimisation is to get found online – especially by people looking for your products and services without knowing who you are. Building you on-page content and list of “Backlinks” links from other sites to yours for example can help quickly improve your search engine rankings.

Get Social

A strong social media presence can translate into real exposure for your photography business. Why? Because your website is no longer a daily destination for your customers, whereas sites like Twitter and Facebook are.

Create an Advisory Group

When it comes to self-evaluation, photographers are often too subjective to assess their own strengths and weaknesses. So instead, try soliciting honest feedback from fellow photographers, friends, smart markets, financial advisors and designers about how you can improve your own prospects this year. People are normally glad to help.

Follow Up With Old Clients

Your old clients should be your easiest sale because you’ve already done business together. If you haven’t been in contact with them for a while, reach out and update them on your new projects, products and services. Don’t forget to remind them of how you worked together in the past and where you are located.

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5 Effective Ways to Reduce Field Service Costs

There are five ways an organization can reduce their cost of field operations and delight the customers at the same time.

1. Go Mobile:
According to a recent Mobile Analytics Report released by Citrix, the total number of enterprise mobile devices worldwide had increased by 72% last year. Without mobility, service organizations can’t overcome some of the critical challenges like lack of real-time information, reduction in productivity, profitability and overall customer satisfaction. Customers, service managers, and field technicians can effectively use a single mobile platform for raising a case, managing work orders and invoices and get a real-time visibility of field support processes. Developing a customized app can streamline the workforce and push the productivity even further. Internet connection is mandatory to get the real-time visibility through mobile.

2. Minimizing fuel cost:
Fuel price is increasing every year globally. Every time a field technician covers longer distance, organizations have to bear the cost of fuel which reduces the profitability. With map integration, technicians can prioritize tasks based on distance, which helps to cut down on fuel costs. In a day, field technicians have to visit multiple places depending on the task assigned by service managers. Map integration not only helps field technicians to track the locations but also it helps customer and service managers to track the particular technician on the field as well. Map intelligence makes a big difference in travel optimization and cost reduction.

3. Knowledgebase integration:
It’s quite possible that field technicians may not be aware of a particular issue every time raised by any customer. Any unresolved issue generally leads to lower customer satisfaction. Organizations should integrate a knowledge base with the present application to look at similar issues and see how they were resolved. This knowledge base can be enriched every time when technicians face a critical and unique case and share their experience in the portal. Parallelly, customers can also have access to the knowledge base which helps the customer to resolve the less critical cases by themselves. It eventually leads to the reduction of service requests and overall cost.

4. Parts Management:
Effective parts management also plays a crucial role while it comes to the reduction of costs and productivity improvement. Most of the spare parts used in the day to day field service are quite expensive. A parts management application integrated with the current application can help organizations to enlist the relevant parts related to the particular products. It can also help to get the list of available parts of the warehouse, enable the field technician with the right tools and skill required. A knowledgeable and skilful service technician makes all the difference when it comes to customer delight and ensures service department with high first-time fix rate.

5. Timely alerts and notifications:
Alerts and notifications feature should be there in service manager console of the particular application which organization is using currently. It can play a major role when it comes to cost reduction and overall customer satisfaction. A manager should be informed of the cases which are not been resolved or an SLA is not met. It should also notify technicians when a new task is assigned or the task priority is changed. It helps to save ample amount of time and increase the overall service efficiency.

The key to managing service operations effectively is to assign the right technician with the job. Mobility can help with faster issue resolution, reducing time and cost for the organization. Customized solutions with the consideration of the above factors can improve the response time. It creates a positive impact for service managers, technicians, customers and overall organization.

The Truth About Menu Boards

Digital Menu Boards are utilized in less than 20% of restaurants in overall nation. The other 80% are needlessly missing out on some incredibly easy and effective ways to increase the bottom line.

What’s today’s special?

Over half of restaurant customers look to menu boards specifically to find out what’s on special. But incredibly, almost half the time the very information that these eager customers were looking for, literally with their money in their hands, was nowhere to be found! For the 80%, it’s easy to see why. Imagine how difficult it would be to change static chalkboard signage every time you change your special. For owners of digital display systems, what’s on your display can be changed at the touch of a button, with the changes automatically reflected in your POS system, too.

This disadvantage is especially crushing if your major target consumers are younger. The Millennials, perhaps the most important demographic for QSR establishments, are less set in their ways about everything, including the food that they eat. They are looking for new food experiences and your meal specials are prime candidates. Why would you want to miss this opportunity?

One picture is worth 1000 words:

QSR customers are in a hurry. They won’t take a time to read lengthy explanations. That’s why pictures are essential, especially if you’re promoting a new menu item. A tantalizing vision of your latest promotional special, in all its mouthwatering glory in living color, will have your customers reaching for their wallets far faster than any verbal description. While posting great pictures is as easy as a few taps on a keyboard for operators boasting digital display systems, it will present much more of a challenge for those still stuck with chalkboard or painted signage.

Greater control with digital signage:

For franchises or other types of multi-site operators, what customers see on menu boards can be centrally controlled. A new limited time offer and new pricing can be made to appear at all your locations, whether they are on the other side of town, or on the other side of the continent. And, if you’re spending millions on advertising that great new blockbuster offer on the web and on TV, you want to make sure that what your hungry, eager customers see on your menu signs is in sync with the expectations that you spent so much time, effort and money in creating.