9 Ways Photographers Can Grow Their Business

Every picture clicked is a memory!

Photographs capture moments and events that make life beautiful. Behind the lens we have the ability to freeze moments in time and share them. And the choices are endless in showcasing your talent to the world. If you can’t select just one place to share, why not use them all? Here are top ways how photographers can grow their business:

Define Your Product and Services

Having a clear identity as a photographer – whether that be stylistically, location-based or subject matter focused – helps you define your niche, position yourself as a go to photographer in that area, and reach a very targeted group of customers. Said one art director from an advertising agency, “Photographers make mistakes when they don’t clearly position themselves. I need to know what type of photographer they are and their style. If it looks like they are all over the place. I can’t be confident that they can do my job well.

Determine Your Market

Who is your audience and what are their needs? Truly understanding your target market, including what they want and obstacles they encounter, can help you hone your marketing message and products to fit their specific demands. It will also help you better assist the benefits of doing business with you and deliver a smarter product or service.

Create a Marketing Plan

One-time marketing efforts rarely pay off. You often need to spread the news about your photography through many channels to get on people’s radars and convert them into paying customers. To get the word out, consider using social media, email newsletters, and participating in trade shows and networking events. Tip: Make a list of your marketing ideas and slot each into a calendar to stay on track.

Focus On Your Finances

Whether you’re full time, part time or a freelance photographer – or even if you make a few bucks on the sided from your photography – you are your own business. This means you need a separate bank account for your business, equipment and liability insurance and a cash flow plan. If this is new to you, we recommend sitting down with an accountant to help wrangle your budget, tax obligations and other financial needs.

Tune Up Your Website

Getting people to your website is hard work. If you site only showcases your photography, you lose the chance to capture a potential client’s information ultimately convert them into a paying customer. Instead, think of your website as a sales and marketing tool where people can easily sign up for your newsletter or purchase prints and products directly online. And don’t forget to include your contact information.

Build Your SEO

The goal of Search Engine Optimisation is to get found online – especially by people looking for your products and services without knowing who you are. Building you on-page content and list of “Backlinks” links from other sites to yours for example can help quickly improve your search engine rankings.

Get Social

A strong social media presence can translate into real exposure for your photography business. Why? Because your website is no longer a daily destination for your customers, whereas sites like Twitter and Facebook are.

Create an Advisory Group

When it comes to self-evaluation, photographers are often too subjective to assess their own strengths and weaknesses. So instead, try soliciting honest feedback from fellow photographers, friends, smart markets, financial advisors and designers about how you can improve your own prospects this year. People are normally glad to help.

Follow Up With Old Clients

Your old clients should be your easiest sale because you’ve already done business together. If you haven’t been in contact with them for a while, reach out and update them on your new projects, products and services. Don’t forget to remind them of how you worked together in the past and where you are located.

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6 Hacks to Keep Your Web Design Forever Young for Corporate Branding

Website aging is analogous to human aging. As you need to take good care of yourself, so does you need to keep your business site in excellent condition? Keep it refurbishing on contemporary standards. After all, this is from where you get money.

Every web design project, big or small, comes with specific considerations and contemplations. With the passage of time it starts appearing like an old chimney that needs renovation. The drastic consequences of not keeping your site updated are decreased user engagement, declined potential leads and, eventually, depleted conversion rate.

Make Your Corporate Identity Your Web Design Guideline

Often online retailers think once developed, websites will keep on rolling prospective users in the wake of a building of a loyal consumer base. It’s not true. You need consistent support from your hired web design agency in UK to keep your website a permanent source of revenue generation. Here you need to make the maximum benefit of your corporate business identity.

In the following, I bring you significant hacks to make your website design appear youthful with evergreen functionality.

1. Discard Data Junk & Profitless Content:

Don’t ignore data junk, dead files and also content that’s no more beneficial for your business growth and development. Regardless of your project size and whether or not your website is growing organically, remove abandoned content and data junk. The good reason to do this is to keep up with the excellent visual appeal and performance of the website.

2. Find & Fix the Outdated Functions:

To keep your site forever young, find and fix all the old functions. Abandon all unclear coding blocks that are different types of snippets present on the website for various reasons. If you want your site to work at a glance, then take good care of coding standards. For instance, you built a site in PHP and added responsible code snippets, but now they are the part of obsolete language versions which you should not continue anymore.

3. Defective External Links:

Over the years, you may find hundreds of broken links. Either close them forever or fix them. No matter what SEO potential you invest in brand marketing and sales, if you fail in dealing with this problem, you will be going to destroy everything you built – sooner or later. There is no second opinion in it. External links once get defective will leave a negative impact on your Google ranks. If you do not want to experience this suffering, then don’t delay in fixing the problematic links.

4. Broken Internal Links:

You cannot afford to ignore this problem as well. If you don’t pay attention and deal with side effects of broken links or 404 errors, it will hurt your business to the core. It may put you out of the competition because if not detected and resolved timely then it will affect your site’s ranking resulting in decreased search engine visibility.

5. Improvise CMS Nomenclature:

A robust content management system is the cornerstone of business sites. You can upgrade it whenever there is a new update. But, often you may not clear about updating the CMS or not. Today, it as a standard thing to do. Continues blending of different platforms is a plus.

Don’t allow your CMS turn wild; it usually happens when site’s clear structures turned into a maze. For example, if you want to add a database query and developer doesn’t know how to do that in the current CMS and flange-mount HTML coded website allied with an external MySQL database to deliver the required information. I doubt if it’s not going to trouble you while submitting your offer.

6. Go Latest with Mobile-First Index:

It’s good to stick to well-established web design trends such as responsiveness, parallax interaction, noticeable CTAs, convenient checkout process, and easy navigation, etc. But, as a web designer, avoid going through a wrong door. It means make well-informed technological principle decisions.

All businesses need barrier-free website designs since the year dot. Therefore, they should have sites that work properly on all types of mobile devices. But, at the same time, no business can afford missing out any trend such as Google’s recently introduced mobile-first index feature.

Verdict:

If you need a forever attractive, young and productive website, then keep its design overhauled at regular intervals – ensuring seamless user interface leading to the exceptional user experience. Keep your web design simplistic and responsive while supporting all devices, browsers and digital marketing platforms for boosted conversions and staying in the business lead.

Top 4 Services Performed by Chartered Accountants

1. Auditing
It involves the examination of financial statements and generally forms an important part of the work of a practicing CA. All limited companies must have their financial statements audited by an outside CA. The major duties of a company’s auditor are examining and verifying the company’s financial statements; appraising the company’s procedure for collecting, recording and reporting financial information; testing the controls by which the company protects its financial system from frauds and errors; and publishing an independent professional opinion as to whether company’s financial statements give a “true and fair view” of its financial affairs.

Auditing improves the reliability of monetary intelligences organized by an enterprise. By ensuring that the monetary declarations are correct and complete, auditing increase their reliability and usefulness for making financial results by investors, creditor’s, analysts and other usefulness for making economic decisions by investors, creditor’s, analysts and other. Credible financial reports are essential for society to have trust in public companies.

Auditors must be both technically competent in their work and independent of the enterprise whose financial statements they audit. A rigorous system of raining and examination certifies that auditors possess the requisite technical skill but it is not always easy for auditors to be independent of the enterprise that engage and pays them. At a minimum, auditors should carefully avoid transactions and client relationship that could compromise their ability to express an independent professional opinion on its financial statements.

2. Tax Services
Business enterprise has to consider the tax consequences of alternative courses of action. Tax services include not only preparation of tax returns and compliance with tax laws but also planning business activities with a view to minimize the taxes. It is possible to affects considerable savings in tax expense by appropriately arranging one’s business affairs. While evasion of taxes is definitely unlawful, it is perfectly legitimate for everyone to decrease their tax expense. To be successful in tax practice, an accountant should be up to date with changes in tax statutes, rules, notifications and circulars as well as court decision.

3. Management Advisory Services
A Significant part of the revenues of large accounting firms comes from management advisory services, an omnibus term for an extensive variety of consulting activities. These services go beyond the old-fashioned boundaries of accounting and auditing. Consulting Assignments include:
• Recruiting suitable personnel
• Reviewing costing systems
• Helping with the design
• Helping growing companies go public

4. Small Business Services
Many bookkeeping organizations provide a variety of services for small business. Setting up a bookkeeping system, compiling financial statements, preparing budgets and forecasts, assisting the client in obtaining a bank loan are examples of small business services.